Our Industry Issues, MPM Solutions   AWI defends marketing push, amid more controversy over mulesing ABC - Friday, 04/02/2011 The head of Australian Wool Innovation has defended the organisation's allocation of funds towards marketing rather than research. AWI Chairman Wal Merriman says that a 70-30 split of funds in favour of marketing is getting better returns for Australian wool growers. He believes the marketing strategies are laying the foundation for a sustained high wool price for farmers. "At the moment, the good price is caused by good demand and a lack of supply, low supply," he said. "But to continue this demand, these programs are already proving worthwhile, because they're giving retailers a comfort that the growers will get out and promote their product." Meanwhile, Australian Wool Innovation is facing harsh criticism for abandoning talks on mulesing alternatives with US retailers. Read More Skipton growers on to wooly winner TERRY SIM - Stock & Land 10 Feb, 2011 08:48 AM THINKING outside the square is nothing new for the wool-growing Pitcher family near Skipton and it had advantages during the recent fly wave. Their sheep have not been mulesed for three years, they shear every eight months and all ewes are classed annually by Wally O’Connor from Goodooga, NSW. “I don’t think the mulesing issue is really dormant yet,” Alan Pitcher said. He and his wife Fran have travelled overseas and surveyed for themselves the attitudes of wool garment retailers and consumers on mulesing. “It’s still an issue with retailers and customers overseas.” The Pitchers said their uncomplicated, relatively wrinkle-free Glendemar-blood sheep already had bare breeches equivalent to Skintraction-treated sheep displayed at field days. Despite getting 221 millimetres of rain in one week in January on their Nanimia property at Mt Emu, only about 10 sheep were found with body strike and none were struck on the breech in the flock of 5000 ewes and wethers. Since using Glendemar Multi Purpose Merinos rams for 10 years, the flock’s fleece micron average has come back from 19.2 to 18 microns and annual wool cut has gone up from 4.8 kg up to 5.2 kg. Read More

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